Google Ads campaign analysis in data studio
Search Campaign: History Training (May–June 2024)
1. Project Overview
- Campaign Duration: May to June 2024
- Objective: Promote the specialized history training product “Historicizando” to a niche audience in Brazil.
- Target Audience: Individuals interested in professional or academic history training programs.
- Challenge: Low search volume required a strategic approach to maximize visibility and conversions while managing a low-cost product.
2. Campaign Highlights
- Target Audience: The campaign was aimed at users interested in professional or academic history training programs, focusing on a specialized market with fewer but highly targeted searches.
- Low Search Volume Strategy: Focused on long-tail keywords and highly specific search terms to effectively reach potential customers despite the niche nature of the product.
3. Key Metrics Tracked
- Conversions: Measured the number of users who signed up for the history training program, analyzed by device, gender, and age.
- CTR (Click-Through Rate): Assessed the effectiveness of ad copies in attracting clicks in a low-volume search environment.
- CPA (Cost per Acquisition): Tracked the cost of acquiring new customers and implemented optimizations to reduce CPA.
4. Filtering and Segmentation
- Device: Mobile, desktop, and tablet.
- Demographics: Gender and age group.
- Month: Comparisons between May and June provided insights into which demographic segments were most engaged and cost-effective.
Search Campaign: Data Studio Dashboard
1. Google Ads and Data Studio Integration
- I seamlessly integrated a Google Ads campaign with Google Data Studio to deliver visually engaging performance reports.
- This solution offers dynamic insights into key advertising metrics such as impressions, clicks, CTR (Click-Through Rate), and conversions.
- The integration includes advanced filtering capabilities, allowing users to drill down into campaign data based on device type, audience age group, and gender.
2. Key Features
- Real-time Data: Embedded Data Studio reports provide live campaign performance data.
- Advanced Filtering: Users can filter the data by:
- Device Type: Analyze performance across mobile, desktop, and tablet devices.
- Age Group: Gain insights into how different age demographics engage with the ads.
- Gender: Gain insights into how different genders engage with the ads.
- Visualized Metrics: Interactive charts and graphs present key metrics such as impressions, clicks, CTR, and conversions in a visually compelling format.
- Custom Dashboard: Tailored to meet business objectives, this dashboard provides transparency and ease of access to crucial advertising metrics.
3. Results
- This advanced reporting tool empowers marketing teams to make data-driven decisions and optimize advertising campaigns for better results.